Why health insurance plans should educate their customers : "Consumer-directed health insurance policies will succeed only if they integrate a way to help members make good decisions. Without evidence-based information to guide their decisions, your members may under use effective prevention and treatments. They may overuse commercially promoted treatments that may in fact be of little value to them.
Healthwise Supports Consumer-Directed Health Plan Goals
* Help members make health-improving choices
* Help members make cost-effective choices
* Add differentiating value for employers
* Build satisfaction"
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