Google Health Advertising Blog

Google Health Advertising Blog: "What did we find? Online research brings consumers into the health system and effects change. We found that after gathering health information online, consumers take action! * Some 40 percent of consumers interact with their doctors after looking for information online * 78 percent take action within a month's time because of what they found online. * 31 percent of consumers notice health ads online while searching for information on a health question. These findings underscore the importance of the Internet as a marketing channel."