Health Populi: The Future of Retail - Implications for Health

Health Populi: The Future of Retail - Implications for Health: "The new retail environment for consumer products has direct implications for consumers in health care. Control, co-creation, technology, globalization...these forces are, together, shaping some consumers' approach to health in the current market. By 2015, these forces will be part of the health landscape in which providers and marketers will compete, and where patients will behave more like...consumers."