Wednesday, October 24, 2007

WellPoint doctors to get Zagat ratings

WellPoint doctors to get Zagat ratings: " One of the nation's largest health insurers, WellPoint, has teamed with Zagat Survey to let patients rate their doctors, just as diners rate restaurants in Zagat's burgundy-colored guides. Instead of Zagat's four categories for restaurants — food, d├ęcor, service and cost — the ratings guide will consider trust, communication, availability and office environment. In addition to giving doctors a numerical score based on a 30-point scale, the site will include comments from patients. The WellPoint program will be available online to more than a million members by the end of March. It plans to roll it out to all of its 35 million members but would not give a schedule. The move by the insurer comes as consumers increasingly turn to the Internet to learn about products and services — and see customer reviews."

Great idea. Of course, initially they will measure only what they can - and not the most important stuff ( clinical competence). But at least it's a start. Getting doctors ( and nurses !) to rate doctors would also be a useful metric which is worth tracking !

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