Video for patient education

Video for patient education: "'The importance of supporting patient-physician communication cannot be overstated,' said Ron Davis, MD, President of the American Medical Association. 'Providing doctors with technology like the video-enabled iHealth Web services can help improve patient care and encourage patients to take a more active role in their health care.' Offering strong support for a video-enabled physician Web sites, a recent Harris Interactive poll found that 80% of US adults are now online and nearly three-quarters (71%) of adults have used the Internet to research health information, while another Harris poll found that YouTube videos are utilized by 42% of Americans. 'By incorporating video into practice Web sites, we have created a dynamic new way for physicians to connect with their patients, strengthen the physician-patient relationship and grow their practices,' said Edward Fotsch, M.D., CEO of Medem Inc., which provides the iHealth service. 'Given the power of this technology to engage consumers we anticipate seeing video used for a wide range of patient education, disease management and wellness programs delivered to patients by physicians, health plans and other organizations to better connect with patients.'"