Patient relationship management (PRM)

Patient relationship management (PRM) : "As practicing physicians, we develop a unique relationship with our patients since they put their life in our hands. The initial faith a patient has in a Doctor comes from the image we have in Society of being compassionate and trust worthy. We have to build on that initial faith. We have to make it stronger by paying extra attention to the relationship. The right prescription or the correct advice is just a basic requirement. That is why a patient comes to a Doctor but he or she comes back again & again only if they feel a sense of belonging with the Doctor. That is much more than just giving a good prescription. It all begins from the time the patient enters your clinic."