Plan for the effects of consumer-driven care -- : "Keep in mind that HSAs are just one indicator of a larger sea change in healthcare--an unmistakable shift from a “doctor-knows-best” to a consumer-driven patient mentality. Whether patients give your front-desk staffer a traditional $15 copay or hand over a credit card, check, or promissory note to cover a larger balance, they’re going to have higher expectations than the clientele of 20 years ago.
In other words, they don’t want to know just how much they’re paying, but also what they’re paying for."
And clever doctors will find ways of letting patients know - so they can build up a loyal patient base !
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