Design of health information: "The influence of the graphical design of health information, regardless of the medium, is as important as the role of the content in producing something accessible, usable and meaningful for patients and the public. Good design can also help you to:
* Present your audience with a consistent message about who you are and what you are all about
* Inspire confidence and trust in you and your organisation
* Give the same message in a number of different ways to help you reach different audiences
* Take the patient on a journey through a subject where the content flows and has meaning and which ends with understanding"
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