Value Innovation to Win in Healthcare : "While a consumer-as-purchaser environment represents a threat to the status quo, value innovation represents unmatched opportunities for the forward thinking health system. As health leaders approach the subject of value innovation, they should do so with the following in mind:
* Healthcare is over-qualified. Highly skilled clinicians treat the simplest of problems.
* Healthcare is overly complicated and fraught with barriers. Complex processes and problems frustrate consumers and add costs.
* Healthcare protects the status quo. Healthcare is resistant to change and adverse to innovations that are valued by consumers; long-established organizations often are entrenched with a “we know what is best” attitude."
Hospitals, clinics and doctors who learn to treat patients as valuable customers will thrive in the future !