Notes From The Personal Health Information Workshop: "Health is a function of human behavior – the trick is identifying the right behaviors for each person and helping to motivate them to adopt and stay with those behaviors. The greatest opportunity in this space lies in providing better consumer outcomes, whether by helping to manage behaviors with human interaction (“skin-wrapped software” American Healthways, Canyon Ranch) or with the internet (RealAge, Fitlinxx).
Although it is far from complete, there is a great deal of patient health information today within the health systems, and there is value to be derived from mining this data to provide better outcomes (Aetna, Humana). Perhaps most interestingly, the government is highly motivated to find effective ways to control chronic disease costs and improve patient satisfaction before the baby boomer retirees swamp the Medicare system."
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