Microsoft says Web 2.0 Can Give Consumers More Control over Health Care: " Ben Flock, a Microsoft Healthcare & Life Sciences Industry advisor, told attendees during his closing keynote at Microsoft's Health & Life Sciences Developer and Solutions Conference, held April 22 through 24 in Atlantic City, N.J., that Web 2.0 technologies moved information out of isolated silos and into interlinked community computing platforms that function like software for users.
Flock said applying those same concepts to the health care industry would provide tools that would allow for better and more relevant information sharing, collaboration, and ultimately better care as consumers gained more control over their information and, ultimately, their health.
Web 2.0 features like product and service ratings, information search, social communities, and tools are a natural evolution of health care technology, Flock said, and represent a new business paradigm that companies and institutions will have to adopt in order to remain competitive and relevant."
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