Reassessing Health Care Consumers Online - iHealthBeat

Reassessing Health Care Consumers Online - iHealthBeat: "He believes that smart agents will help improve the personalization and relevance of online health information. He notes, 'There are some useful trends relating to information agents that could apply wonderfully to health care.' For instance, the travel industry is now going beyond booking and best-price finding, and some sites allow consumers to enter their preferences and then build an itinerary based on what other customers have done. Morrow said, 'These are the kinds of trends that I look outside of health care for -- to see what might or should happen that could be slick for health care.'"