WorldHealthCareBlog.org » Push vs. Pull: EHRs or PHRs?: a hosted discussion on innovation in health care

WorldHealthCareBlog.org » Push vs. Pull: EHRs or PHRs?: a hosted discussion on innovation in health care: "Push vs. Pull: EHRs or PHRs? by Vince Kuraitis April 19, 2007 at 11:44 am · Filed under Uncategorized The desired end result is clear: President Bush has set a goal for every American to have an electronic health record (EHR) by 2014. But how do we reach this goal most efficiently and effectively? I’m seeing two schools of thought emerge. These schools of thought are based on classic push vs. pull strategies from Marketing 101: * “Push” doctors and hospitals to adopt EHRs, who will then educate consumers on the availability and uses of health and medical information * “Pull” the end consumer to use PHRs, who will then put pressure on doctors and hospitals to adopt EHRs Here’s a simple example to explain push vs. pull options. Let’s say you’re a cereal manufacturer. You can use advertising to pull consumers — people will see your ads and go to the grocery store with the intent of purchasing your cereal. Or, you can push retail channels of distribution — you get the grocery store to position your product favorably on shelves, with the belief that creating visibilility during the shopping experience is key to sales. Push a"