Thursday, September 27, 2007

BroadReach Healthcare

BroadReach Healthcare: " A consumer revolution in healthcare is underway in the United States and across the globe. It’s a revolution fueled by macro changes in population demographics and income growth. It’s fueled by Baby Boomers, now entering their prime healthcare consumer years, who are seeking to proactively manage their own health and wellness – just as they proactively manage their own financial portfolios. It’s fueled by young professionals, who’ve grown accustomed to high levels of service from their coffee shops and from their health clubs – and now naturally expect those same service standards from their healthcare providers. It’s fueled by a generation of consumers with the highest levels of disposable income in history, who seek to use those resources to trade up to higher levels of quality and service in all areas of their lives. It’s a revolution also fueled by important legislative and regulatory changes that have disruptive market implications. New insurance and health financing instruments, such as Health Savings Accounts (HSAs) and other consumer driven health plans, are rapidly shifting the leverage and control in the healthcare system back to where it belongs – into the hands of the patients and consumers themselves. Sadly, today’s $2 Trillion dollar US healthcare system is poorly designed to respond to"

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