WorldHealthCareBlog.org » The Biggest Healthcare Innovation: Changing Individual Behaviors: a hosted discussion on innovation in health care

WorldHealthCareBlog.org » The Biggest Healthcare Innovation: Changing Individual Behaviors: a hosted discussion on innovation in health care: "The Biggest Healthcare Innovation: Changing Individual Behaviors by Scott MacStravic April 9, 2007 at 10:06 am · Filed under Prevention and Health Promotion While we tend to look for solutions to current healthcare woes in new technologies for treating illness, it is clear that the greatest innovations are needed in developing, implementing, and demonstrating the value of ways to promote healthier behaviors among consumers. It has been known for decades, even centuries, that if people avoided risky behaviors and thereby reduced the incidence and prevalence of disease and injury, rather than waiting for the healthcare system to cure them after their unhealthy behaviors had led to severe and expensive acute and chronic conditions, we would avoid the vast majority of sickness care expense. But now, the forces necessary to shift investment into prevention in order to reduce sickness care costs are finally coalescing."