Sunday, April 30, 2006

Pharmaceutical Marketing and the Invention of the Medical Consumer

Pharmaceutical Marketing and the Invention of the Medical Consumer: "But pharmaceutical marketing is more closely aligned with consumer marketing in other industries than with medicine, for which the consequences are not trivial. Once we view pharmaceutical industry activities in this light, we can disentangle industry's influence on contemporary medicine. Because we believe that we owe corporations our wealth and well-being, we tend not to question corporations' fundamental practices, and they become invisible to us. What follows is an attempt to demystify some of the assumptions at work in the “culture of marketing,” toward the goal of explaining contemporary disease mongering."
The next time you see an ad on TV pushing the lastest "miracle cure", remember to take it with a pinch of salt !

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