Sunday, April 09, 2006

Now, wait for the 'Ix' effect- The Times of India

Now, wait for the 'Ix' effect- The Times of India: "He might not have realised but net-savvy Jain was only following a growing trend across the world of taking a dose of information therapy when hit by any news of sickness. Ix, as information therapy is indexed, is the latest mantra sweeping across health corridors in the United States. From healthcare companies to insurance-providers, everyone is seeking information that comes with a tag of assurance or expertise. This was the essence of a seminar on 'Putting Patients First', held on the occasion of World Health Day on Friday at HELP Health Library on D N Road, where both Kemper and Jain spoke.
"Ix is about building a better public health system. It is about prescribing the right information to the right person at the right time," says Kemper, whose disease database is licensed out to nine of the 10 largest US websites as well as consumer portals. Ix is most relevant to India where patients are either too shocked to hear about diseases or too shy to ask their doctors for a detailed explanation. According to HELP Library's Aniruddha Malpani, many Indian doctors are guilty of not dispensing information — one of the most powerful therapeutic tools at their disposal — to patients."
Ix is now generating interest in India , and this is very gratfiying !

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