Thursday, December 27, 2007

SMS - A new way to tap into health info

SMS - A new way to tap into health info: "Intelecare Compliance Solutions Inc., based in New Haven, Conn., sells a service -- which companies can then provide to their employees or customers -- that sends text, e-mail or voice-mail messages reminding users to take their pills, refill prescriptions, get to appointments or check vital signs. Drug companies, insurers and large employers hoping to improve efficiency and decrease absenteeism are Intelecare's main customers, says 35-year-old Kevin Aniskovich, chief executive.

Next year, Aniskovich says, the company will start a direct-to-consumer service that for $60 a year will offer e-mail, text or voice-mail reminders about prescriptions and appointments. He says that since 'txtspk' can be confusing, the service asks users to type in their own message reminders so they will be familiar with the message when it arrives.

A company called Smile Reminder in Lehi, Utah, lets businesses such as dentists and spas automatically send text and e-mail messages to remind customers of appointments. For dieters, a company called Sensei Inc. in Boca Raton, Fla., part-owned by insurer Humana Inc., will send weight-loss advice and information to Sprint and AT&T mobile-phone users for a weekly fee starting at $5.75. The information shows up in a multimedia format, rather than as a text message."

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