Health Management Rx: "If we use web-evolutionary terms to define the current position, then we can predict where Health 2.0, consumer-centric care - enabled by HIT but also ‘brick and mortar’ integration of wellness tech- will go…
*Health 1.0 (1C) = content
*Health 2.0 (2Cs) = content + community
*Health 3.0 (3Cs) = content + community + commerce (transactions that create value for both company and consumer)
*Health 4.0 (4Cs) = content + community + commerce + what we’re currently missing - coherence"
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