Wednesday, November 21, 2007

Humana Backs ‘ChangeNow4Health’ Web Site to Spur Change — Digital Healthcare and Productivity

Humana Backs ‘ChangeNow4Health’ Web Site to Spur Change — Digital Healthcare and Productivity: "A major health insurer, Humana, is backing the latest entry in the crowded field of “health 2.0” social media -- in this case an online community -- aimed at spurring immediate action in health care reform. “Our health care system is badly broken, but there are disconnected pockets of progress around the country,” Humana president and chief executive Michael McAllister said Monday in announcing the launch of the site, called ChangeNow4Health. “People are acting on ideas right now but don’t always know about it.” The new site is intended as a public forum for generating and exchanging ideas. “We want to move from what I call chatter to ideas to action,” McAllister added during an online press conference from New York. ChangeNow4Health has areas of interest for consumers, employers, providers, and health plans. It features three online forums, each moderated by a health care blogger."

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