Friday, November 02, 2007
CEOs’ Take on Wellness as Corporate Strategy; Survey Finds Over Half of Multinational Companies Polled Plan to Invest in Workplace Wellness
CEOs’ Take on Wellness as Corporate Strategy; Survey Finds Over Half of Multinational Companies Polled Plan to Invest in Workplace Wellness: "More than half of multinational corporations surveyed expect to introduce or expand corporate wellness programs over the next five years, according to the results of a new survey of CEOs of global companies. The global workforce is becoming fatter, sicker and less productive due to chronic conditions such as heart disease and diabetes work becomes more sedentary, according to the results of the study. The report 'Working Towards Wellness: Accelerating the Prevention of Chronic Disease,' identified chronic disease as a growing and costly threat to corporations and their workers. It was prepared by PricewaterhouseCoopers Health Research Institute in conjunction with the World Economic Forum. The document calls on global CEOs to make wellness central to their corporate business strategy, suggesting that multinational employers have the greatest stake in and best opportunity to prevent chronic disease. For corporations adopting wellness programs, PwC provides a framework to ensure the effectiveness of those initiatives."
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