Why do doctors under-use their charisma ?

The doctor can be a powerful healing agent - and often a visit from the doctor can improve a patient's morale and physical status considerably. Unfortunately, most doctors don't seem to be aware of the powerful impact their physical presence can have on patients and their families. This is especially true when a patient is dying. Most doctors treat death as a personal failure - and abandon the patient. While they cannot cure the patient, they need to remember that their presence can help to heal the patient and help them feel much better - and what greater gift can a human give another human being - especially one who is dying ?