Really Personal PHRs - iHealthBeat - Daily News Digest on Health Care Information Technology: 'a marketing plan is crucial,' and health IT for consumers should be marketed as such.
We should look to a Procter & Gamble-type mindset of rich consumer insights to understand just what might make PHRs ( Personal Health Records) desirably 'personal' to consumers. P&G understand consumers' demands, as do the pharmaceutical companies that, whether you like it or not, have convinced consumers that they need prescription drugs for sleep deprivation and sexual dysfunction. " Sometimes patients may not know what's best for them - we need to educate and explain to them how PHRs can help them get better medical care !
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