This is from the Business Standard . " The Anil Dhirubhai Ambani Enterprise (ADAE) group is planning to foray into retailing of pharmaceutical products. Industry sources said most organised players in the market such as Planet Health, Apollo Pharmacies or Zydus Cadila group’s Dialforhelp had over 1,000 to 2,000 sq ft stores. A number of MNCs and other local companies is exploring the possibility of entering this highly lucrative retail business. Some of them are also scouting for partners and may enter the country very soon."
An organised drug distribution network will be very valuable for patients, as it will help to reduce the menace of spurious drugs.
However, this is going to be a very competitive space, and the retail drug network which pampers the patient is likely to thrive. Patients are going to demand amenities such as free home delivery, and this is unlikely to be a USP or differentiating factor. However, the network which invests in patient education ( for example, publishing printed materials about drugs and common diseases; offering their customers websites with a personal health record option so patients can access their medical data online; a drug-information helpline; SMS services on mobiles to remind patients to take their drugs on time; patient support groups to facilitate patient to patient networking; and real world events such as lectures and presentations by doctors on disease management ) will do very well !
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