Monday, September 23, 2019

The problem with IVF doctor referral sites

One of the biggest quandaries a patient faces is how to find the right IVF doctor.
Can you trust this doctor? Is he good? Is he competent? Will he treat you well ?
This is why doctor referral sites have become extremely popular, and the market leader is Practo. However, there are lots of new ones for IVF clinics as well. They advertise aggressively on Google, in order to score high on the search results.
The problem is that their business model is completely messed up , because they aren't putting the patient's interests first. They are VC-funded, which means their interest is to maximize their revenue. They way they do this is to make as much money as possible from the referral.
This is why they aggregate the name of many clinics and doctors on their platform, and will charge clinics for a preferred listing. This means that the  clinics which are willing to pay the most will get featured the most prominently , and will make the most money. This is sad, because these are the same clinics who are out to maximise their revenue. They want a ROI on their ad spend, which is why they put profits before patients ! The good doctors don't feel the need to advertise, which means they rank much lower down, even though they may be much better !

What to find an IVF clinic which respects your time and intelligence ?

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