The Web Returns to Health: "'The health category is the last frontier where the Internet has not yet transformed that industry, the way it has done for travel, finance, and commerce,' Wayne T. Gattinella, chief executive of WebMD Health Corp., said. Harnessing the Web to make health care more user-friendly has been a holy grail for entrepreneurs since the earliest days of the dot-com boom. But like many online content businesses, they failed because they could not figure out how to make money.
There were rumors earlier this year that Google was also looking into the delving into the online health information business, a development that does not surprise any of the current players. "I think you'll see several other companies coming into this space because it is such a huge marketplace and so underpenetrated at this point," Martin J. Wygod, chairman of WebMD, told analysts during a May conference call."
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