Strategic Health Care Communications :: Experience Mapping

Strategic Health Care Communications :: Experience Mapping : "If you want to see things through someone else’s eyes, you’ve got to put yourself in that person’s shoes. This old advice, when applied in a health care setting, is helping some hospitals find out what patients really think and feel about their health care experience. Hospitals are using the knowledge to tweak services and facilities to improve satisfaction and drive more business. It’s called “experience mapping."