It's All About The Mobile Internet: "The British Medical Journal (BMJ) recently published a story about a British test of a mobile reminder and support service: 'Max the virtual friend for teens with asthma'. GP Ron Neville reported they found in their trial that the young people developed a rapport with Max, often texting him back. Max sends messages to remind teens to use their inhaler. In the BMJ examples are given: 'Yo dude, it's Max reminding you to take your inhaler.'
Neville reckoned: 'Text messages that are a reminder about treatment and useful tips on education may be a medium to allow people with chronic health problems to make the disease comply with their lifestyle and not the other way around.'"
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