Physician Executive: Role of the physician executive in consumer-driven care - Consumer-Driven Health Care

Physician Executive: Role of the physician executive in consumer-driven care - Consumer-Driven Health Care: "Role of the physician executive in consumer-driven care - Consumer-Driven Health Care. Matthew M. Keats.
Much has been written in the last few years about consumer-driven health care.
It's been hailed by its supporters as the way out of the seemingly endless upward spiral of health care costs and damned by consumer advocates as a thinly veiled attempt by employers to off-load their medical costs onto unwitting employees.
In the midst of all this rhetoric, what is noticeably lacking is any mention of the role of the physician executive in helping to define the consumer-driven health care model. This is all the more peculiar when you consider that physician decision-making drives the majority of actual health care costs."
Patients and physicians go hand in hand - and they are both on the same side - the patient's !