Many
of our patients have done an IVF cycle in another clinic before coming to us,
and they are surprised when we tell them that we give photos of embryos routinely
to all our patients , because their earlier IVF clinic did not bother to share
any information at all – and they did not even know that their embryos could be
photographed !
We
do this for many reasons.
This
is one of the global best practices for all world-class IVF clinics, and we
want our patients to be confident that they have received the best possible
medical care . Giving them photos of top quality embryos is tangible evidence
that we have done this – after all, the only thing an IVF clinic can do is make
embryos, and top quality IVF clinics make top quality embryos !
This
documentation gives them peace of mind that they haven't left any stone
unturned in their quest for a baby . Patients are mature enough to understand
that while the outcome of an IVF cycle is uncertain , the process is definitely
in the doctor’s hands. By sharing embryo photos , they know that we have
carried out the process properly .
Equally
importantly , patients will carry these files and show them to other doctors , and
these doctors will be able to verify ( after seeing the embryo photos ) that we
have provided our patients with top quality medical care . This can be
extremely reassuring for the patient.
By being
open and transparent , we increase the confidence our patients have in the
quality of care we provide them. This is invaluable for us , because it's our
patients who are most important source of referrals . We don’t offer any cuts or
kickbacks to doctors to refer patients to us , which is why we focus on
delighting our patients, so they will refer their friends and relatives to us .
Finally
these photos give patients a head-start in starting their Baby Album !
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