Wednesday, July 08, 2015

Answering the investor’s unasked questions

I enjoy my new role as an angel investor. I find that when an entrepreneur gets ready to raise funds from investors , he prepares his pitch and rehearses answers to some pretty standard questions , with the hope that if his responses to these questions are okay , they’ll be happy to give him money . Founders spend a lot of time doing dummy runs with friends and colleagues, and most have good answers for the common questions which they know most angel investors ask - for example: Why will people use your product ? How will you market it ? Who is on your team ? Some naïve founders believe that if they answer these questions adequately , angels will be happy to line up and give them the money they want.


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