Tuesday, May 17, 2011

Where does your hospital website rank on google ?

When someone falls ill, you want them to come to your hospital for their treatment. Just like you want to be their preferred real-life destination for treatment of their medical problems, shouldn’t you want to be their online preferred destination as well ?

Everyone knows that patients go online to research their medical problem and their treatment options. In fact , searches for medical problems are the second commonest reason for going online (after pornography !)

However, patients will not google your hospital name. When someone has arthritis and needs knee replacement surgery, they will do a google search for knee replacement surgery. Does your hospital website feature on Page 1 ? Or are you going to lose them to your competing hospital’s website ?

If they come to your website, the chances they will come to you for their treatment improve dramatically ! On the other hand, if they go to another hospital’s website, the chances are high you will lose these patients. The question you need to ask yourself is - Can you afford to ? These are usually well-off patients who can pay for their treatment !

How can you make sure patients will come to your website ? You need to rank high The question you need to ask is simple - Why doesn’t your website come up on Page 1 when patients do a google search when they are looking for medical information ? The reason is simple – your website does not have enough valuable content for patients ! Content is what patients are looking for – and this is what google looks for as well !

It’s a fact of life that patients ( and their family members) will search the web for information when they are ill. The major problem arises when patients get unreliable information when they search on their own . Not only do they get confused , they end up wasting a lot of the doctor’s time, because of their erroneous preconceived notions. On the other hand, if you provide reliable, trustworthy information yourself on your website , it helps to increase the patient’s trust in your hospital – and in your doctors ! This is a great inexpensive way of building good will and patient loyalty !

However, generating reliable, patient-friendly content is not easy ! The good news is that HELP, in partnership with Healthwise , the leading provider of patient educational content in the USA, now offers Healthwise content to Indian hospitals who want to improve their websites. This means that Indian hospitals can now get the exact same content which Healthwise provides in the USA - at a fraction of the cost ! Both HELP and Healthwise are non-profit organizations, whose mission it is to promote Information Therapy to help patients to make better decisions !

This means that your hospital website can get an instant painless Transfusion of Information Therapy ! This authoritative patient education library called the Healthwise Knowledgebase can be whitelabelled and plugged into your existing website within one week , thanks to our Technology Partners, Plus91.

As a result of including this Healthwise content, we are sure you will see a dramatic jump in your online traffic ! If this translates into even one more additional patient per week , you will recover your investment very quickly ! In fact, we are so sure about this, that we are happy to provide a free trial for one month. You need to pay for an annual license in advance. If your traffic does not improve by at least 50%, we will refund your money back !

Please email me at [email protected] and I'll be happy to provide more information !

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