Monday, June 16, 2008

What consumers want in health care - The McKinsey Quarterly

What consumers want in health care- The McKinsey Quarterly: " * Faced with health care decisions, consumers are concerned, confused, and unprepared. They rely heavily on personal recommendations and brand recognition, according to a recent McKinsey study.
* As the industry shifts from a wholesale to a retail model, a new market of consumers is demanding clearer information and personalized support. A company that pays careful attention to their needs, desires, and habits stands to gain a significant advantage over its competitors in this quickly burgeoning market."

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