The Health Care Blog: Mckinsey smells opportunity in explaining health care

The Health Care Blog: Mckinsey smells opportunity in explaining health care: "
McKinsey Quarterly released an interesting study this week under the moniker, “What Consumers Want in Health Care.' The central theme of the publication was the large and growing opportunity for a new type of health care “infomediaries” (who traffic in the flow, enhancement, and interconnectivity of information) to have a large and sustained impact in the transformation of our current system to a next-generation system required to meet the health needs of the future.

A few relevant quotes:

* Retail health consumers constitute a market worth hundreds of billions of dollars annually.
* Currently 116 million consumers have a choice of health insurance (expected to be 151M by 2011).
* Most consumers still do not “shop” for insurance -- 74 percent will like purchase from current health insurer.
* People who do “shop” do so during moments of considerable change -- and a full 41 percent either considered or changed insurance.
* Most people need additional guidance, education, and advice to make decisions."

Looks like people will pay for Information Therapy !