Monday, June 26, 2006

Medicine and Madison Avenue

Medicine and Madison Avenue : "This website explores the complex relationships between modern medicine and modern advertising, or 'Madison Avenue,' as the latter is colloquially termed. The Medicine and Madison Avenue Project presents images and database information for approximately 600 health-related advertisements printed in newspapers and magazines. These ads illustrate the variety and evolution of marketing images from the 1910s through the 1950s. The collection represents a wide range of products such as cough and cold remedies, laxatives and indigestion aids, and vitamins and tonics, among others. In addition to the advertisements themselves, the MMA website includes historical material -- non-graphical text-only documents -- that put health-related advertising into a broader perspective. "
It's great fun to browse through this collection of ads from the past. The major tragedy is that modern advertisers ( DTC, direct-to-consumer) have become much smarter; and are able to fool consumers into arm-twisting their doctors to prescribe the "latest and newest" drugs for them !

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