CRM to PRM- Bringing Consumers Into The Healthcare Fold

CRM to PRM - The Natural Evolution Of Bringing Consumers Into The Healthcare Fold: "The lesson to the healthcare marketer is this: Own the minds of the consumers. Manage their perceptions of your healthcare services so that when the need arises, they think of you first. Build relationships with your potential customers, and remember that when you successfully convert them from consumers to patients, there exists a need for well executed Patient Relationship Management."
Call it what you will - the key is providing good service for the end-user !