Tuesday, June 02, 2015

Doctors need to prescribe digital healthcare kits !

This “digital healthcare kit” could include a referral to online support groups where patients could track and share their care, and physicians would post answers to questions. Nurses would be alerted to patients who are lapsing, and could schedule an online consultation between office visits. The possibilities for pharma brands to facilitate this type of engagement are limitless.

Pharma companies who produce these kits could bundle them with a PHR and an app. They could encourage doctors to prescribe them to their patients, as this would add value to both the doctor's life as well as the patient's. This would be far more effective than prescribing only medicines !

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