Monday, December 22, 2008

Patient Education | Four Patient Education Fallacies

Patient Education | Four Patient Education Fallacies: "Patient education is one of the critical elements of a successful practice, especially today, as more and more patients are having to finance their care out of their own pockets. What's incredible is that effective patient communications is such a small part (or totally absent) from the curricula of today's chiropractic colleges. This critical missing link will continue to sabotage more and more new doctors in today's increasingly competitive marketplace.

Best communicators have the best practices. Why not model those who depend upon optimum customer 'education' for their livelihood? Ask any advertising agency or marketing director how to help patients 'get it' and they will reveal two key approaches: impact or repetition, or a combination of both."

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