Indian pharma companies start using the web for patient education - finally ! : "Welcome to the world of Hair Awareness. We at ASSIST - a patient awareness initiative in skin and hair care by Dr.Reddy’s, are keen to provide you with information on why a person loses hair. It also aims to guide you to the best available treatment."
I am glad pharma companies in India are finally waking up and realising the potential of using the web for patient education. I am sure we will see the good, bad and the ugly - but this is a start !
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