Saturday, October 11, 2008

A better hospital experience - The McKinsey Quarterly

A better hospital experience - The McKinsey Quarterly : "What really matters to patients.

To understand which factors patients value, we tested their interest in 11 nonclinical aspects of a hospital visit, such as a simple sign-in process and extensive in-room entertainment options. We found that patients might switch hospitals for many reasons, but two stand out. First, patients will consider switching if they think that a specific hospital will keep them better informed (for example, by providing counselors who can help them understand medical terms). "

So why don't more hospitals have a patient education resource center on their premises, like the Mayo Clinic does ? Investing in patient education will help them attract many more patients - and create a great positive buzz as well !

1 comment:

  1. Don't you think Mortality rate or infection rate is more important factor to consider but interestingly that is not the main reasons patients pick hospitals.

    ReplyDelete

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