Wednesday, August 31, 2005

Show me where the money is !

Celebrity American dermatologists are using their skills and prestige to sell anti-ageing, wrinkle-busting products both in pharmacies and in their surgeries. "The whole sector is exploding," says Dr Bruce Katz, who sells products from his office. "Cosmetic companies are rushing to get aboard. They know this is the next big thing."
But bioethicists worry that doctors will put profit ahead of their patients' welfare. "You're going where the money is," says Dr Arthur Caplan, of the University of Pennsylvania. "If my doctor is an entrepreneur, maybe I don't want that guy to be my dermatologist." Certainly the marketing of so-called cosmeceuticals is a potent mix of the austere dignity of science with the seductive glitter of Madison Avenue: sober packaging, photos of white-coated doctors, scientific- sounding names...

No comments:

Post a Comment

Get A Free IVF Second Opinion

Dr Malpani would be happy to provide a second opinion on your problem.

Consult Now!