Tuesday, October 14, 2014

Social media in healthcare - conference in Mumbai

Pharma marketing in India still seems to be stuck in a time warp. The standard technique seems to be try to influence doctors so that they prescribe their products. It's high time pharma realised this model is broken . They need to start adding value to the life of doctors by helping them to become more productive; and to patients by helping them  manage their illness better. Social media allows pharma to reach out to doctors and patients directly, and it's heartening to see that Indian pharma companies are finally waking up to the potential  this channel has. It's early days , which means there are still lots of challenges - and opportunities as well !

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