The McKinsey Quarterly: The retail revolution in health insurance: "Health insurers are entering a new world where individuals, not groups, are the decision makers. In essence, US health care is going retail, from the growing interest in health savings accounts (HSAs) to the proliferation of minute clinics and other convenient settings for delivering care. Yet many insurers are ignoring the transformation of their industry and the opportunities and challenges it presents."
Insurance companies need to invest in patient education and Information Therapy !
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