From Healer to Coach – A paradigm shift for the 21st century.

From Healer to Coach – A paradigm shift for the 21st century. " Most physicians who have opted for their challenging and interesting professions are motivated by a desire to impact positively the health of their patients. It is time to recognize that the days of traditional medical authority and persuasion are numbered. In order to provide real value to patients and produce improved health behavior outcomes, physicians need to learn and adopt coaching techniques that honor patients' agendas and their motivation to change, and support them through a process that is designed to help them succeed."