Wednesday, May 23, 2012

How Information Therapy can help patients to become experts !

Information Therapy - Helping Patients Play An Active Role In Their Treatment !

Traditionally, Indian patients were passive and were quite happy to leave all medicaldecisions to the doctor.

However, times have changed, and internet positive patients are hungry for information and want to work in partnership with their doctor.
This is a huge challenge -- and a great opportunity as well. We feel patients are the largest untapped healthcare resource and that Information Therapy is Powerful Medicine !

Tuesday, May 22, 2012

Using Information Therapy to create patient delight !

Information Therapy - makes all the difference... between an ordinary practice and a thriving practice !

Traditionally, Indian patients were passive and were quite happy to leave all medicaldecisions to the doctor.

However, times have changed, and internet positive patients are hungry for information and want to work in partnership with their doctor.
This is a huge challenge -- and a great opportunity as well. We feel patients are the largest untapped healthcare resource and that Information Therapy is Powerful Medicine !

Monday, May 21, 2012

How Information Therapy can help you make sense of health news

                        
Information Therapy - Helping people make sense of sensationalism !

Traditionally, Indian patients were passive and were quite happy to leave all medicaldecisions to the doctor.

However, times have changed, and internet positive patients are hungry for information and want to work in partnership with their doctor.
This is a huge challenge -- and a great opportunity as well. We feel patients are the largest untapped healthcare resource and that Information Therapy is Powerful Medicine !

Saturday, May 19, 2012

Information Therapy for the GP

Feel the need to refer every patient to specialists ? Information Therapy helps doctors enhance their medical knowledge !

Traditionally, Indian patients were passive and were quite happy to leave all medical decisions to the doctor.

However, times have changed, and internet positive patients are hungry for information and want to work in partnership with their doctor.

This is a huge challenge -- and a great opportunity as well. We feel patients are the largest untapped healthcare resource and that Information Therapy is Powerful Medicine !

Friday, May 18, 2012

WHO Bulletin on E-health

The newest issue of the WHO Bulletin is on e-health. This is an interesting issue , but what I found very disappointing is that there was not one single article written by a patient !

E-health , if used properly, can allow us to put patients first – and this is the major reason why I am so hopeful about it. Top-down approaches are doomed to fail  - and while there are a lot of pilot projects which do well, the key is to get them to scale up and become sustainable.

This is where entrepreneurship comes into play. Clever Indian entrepreneurs will start companies which develop products for patients and doctors. Those which are useful will grow and multiply – while the others will die.

Innovation will be the key to success here. We need to change the entire ecosystem – and the key is to get doctors online. Once the doctors come online, everyone else will follow !

It’s hard to get doctors to change, so the key is to give them their own personal website. Because this is useful for them , doctors will be happy to make the shift to a digital e-practise !

This is the big picture , as I see it.

1. Every patient will have their own PHR ( personal health url) on the cloud and on their Aadhar UID.They will do this because their doctor prescribes it !

2. Their  doctor will prescribe a PHR because it makes him more productive ( and increases his efficiency and income) . PHRs will be an integral part of the doctor's website's patient portal.

3. Information therapy can then be tailored to the patient’s needs , based on his PHR

4. Patients can interact online, using social media

Who will provide all the pieces of the puzzle ? Startups ? Tomorrow’s googles ? Today’s facebooks ? Health insurance companies ? The government ? I think all of these have a role to play – but only time will tell how this will play out.

The major advantage India has is that we have no legacy issues, so we can leapfrog and beat the rest of the world.  We are renowned for our frugality and our IT expertise – and we can leverage these to come up with clever solutions !

Thursday, May 17, 2012

Why do I fire patients ?

I enjoy taking care of patients and do my best in order to help them to have a baby. However, there are times when I will criticize my patients. Now I know that this is not something which many doctors commonly do and I would like to explain why I do this.

Whenever I see a patient for the first time, I ask them to interpret their own reports. This gives me a good sense of how much the patient understands about their medical problem and the treatment options. However, many times patients look completely blank and are not able to provide a satisfactory answer. In fact, some of them are completely nonplussed as to why a doctor should be asking the patient these questions. After all , isn't it the doctor’s job to interpret the test reports? Why should a patient be doing this? Are patients even allowed to be doing this ? And does the fact that the doctor is asking the patient to interpret his reports mean that the doctor is clueless and does not know how to do this himself? Could this possibly be the sign of an incompetent doctor ?

Before I start advising my patients, I first need to understand exactly what they understand about their own problem , which is why I ask them these basic questions. However, when they are completely clueless, I do get a little upset because I am concerned that they have spent such little time and energy on trying to make sense of their own problem.

I don't think it's a good idea when patients refuse to apply their own intelligence to solving their own problem . I'm worried about patients who want to leave everything up to the doctor rather than provide intelligent personal inputs.

It is especially when patients justify their ignorance by telling me – “ But how am I supposed to know the answers to these questions “ or , equally commonly , “ My doctor is to blame because he never gave me any of the reports of my IVF treatment cycle “ that I get even more agitated. While it's true that if a patient who cannot understand his medical reports suggests a patient who has received poor medical care ( because his doctor has not bothered to explain the details to him ), it is also equally true that this reflects badly on the patient himself , because he has not taken the time and trouble to do his homework himself. In this day and age, there is no good excuse for an educated patient not to understand more about his medical treatment , because there is so much information online , which is reliable , updated and easy to understand.

When this happens the first time , I am critical, but I do explain to the patient why it's important that they take an active interest in their treatment. I tell them that it is in their best interests ( as well as mine ) , because this ensures they have realistic expectations of exactly what I can do for them.

Patients are not used to being criticized by their doctor on the first consultation, because the doctor is usually on his best behavior at this time, because he wants the patient to come to him for treatment. Intelligent patients understand that I'm doing this in their best interests , so that going forward, we can create a win-win partnership to maximize their chances of success. However, there are some patients who get quite irritated with my criticism and decide that I'm not the right doctor for them. These are patients who decide not to come to me , and find another doctor.

So if I know that my being critical will cause me to lose patients , am I being smart in continuing to do so? Aren’t I being stupid ? Isn’t it better for me to be sweet so that I can get more
patients ?

I think doctors get the patients they deserve and patients get the doctors they deserve as well. The chemistry between the doctor and the patient needs to be right , and I prefer treating patients who take an active interest in their treatment and are well-informed , rather than those who couldn't be bothered to do so . This allows me to focus my energies on patients who understand the importance of information therapy , and have the same philosophy as I have. Since I have the luxury of being able to pick and choose my patients, I feel this strategy works well !



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Wednesday, May 16, 2012

Movie triggers spurts in sperm donors

You have to admire how clever newspaper headline writers can be !