What Indian pharma needs to do to engage with doctors

What Indian pharma needs to do to engage with Indian doctors from Dr Malpani

This is based on a talk I gave recently to Mylan Pharmaceuticals.

Indian pharma needs to reinvent the way it connects with doctors. It's high time we broke the doctor-pharma nexus and started developing ethical ways of engaging doctors, so that everyone in the Indian healthcare system - patients, doctors and pharmaceutical companies, all benefit, without adopting underhand practices.