Linking employee benefits to talent management

Linking employee benefits to talent management : "One heavily unionized manufacturer, for example, is marketing its benefits with the theme “empowering you to better manage your health” through new nurse hotlines and increased preventive-care coverage. Its marketing campaign appeals to that large segment of employees who value broad health care services above all other benefits."

This is why corporates need to invest in health education for their employees. It's good for their employees - which means its good for them !