APTA | Critical Times: The Patient as Health Care Consumer: "That need for a “desirable experience” goes right to the heart of health care consumerism. Patients and clients, after all, are consumers of health care. In one way or another, they pay for the services they receive. A visit to the clinic may be, first and foremost, about healing and wellness, but it is also a business transaction, and as such it's open to scrutiny by any patient/client with a critical eye."
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