Consumer Access Practices for Networked Health Information: "Consumers/patients want service and value based on the content of their own data. They're not looking for technological experiences with their computers or websites. They're looking for ways to save money, get better information about care providers, and have a better experience with the health care system. Consumers don't want online banking: they want what online banking makes it easier, faster, or more enjoyable to do. Similarly, patients don't want online medicine: they want what online medicine enables them to do with their health and wellness data, which in turn will improve health and wellness. This includes being able to converse with their doctors."
Clever application built around their PHR will allow them to do this !
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