Physicians and Web 2.0

Physicians and Web 2.0 So who is posting professional content online? Such physicians tend to be older
than the average physician; clearly representing those with something pertinent and relevant to say. These physicians spend a lot more time online than their colleagues and they are much
more likely to use the Internet between and during patient consultations, while also being significantly more likely to visit pharmaceutical corporate sites, use e-detailing, visit service portals, and exchange email with pharmaceutical companies. Understanding this audience is
critical to understanding how to impact the minority that often influences the majority of other physician readers online today.